OpenAI’s Sora 2 video app has surged on Apple’s App Store but faces backlash from Hollywood, as it uses characters without permission. CEO Sam Altman claims that rightsholders will gain more control and potential revenue. However, details remain vague. Altman’s blog post outlines changes allowing more control over character generation, similar to their opt-in likeness model. OpenAI introduces a cameo feature, letting users grant use of their likeness. Despite assurances, Sora’s ties to copyrighted materials are unclear, raising concerns. Altman’s strategy echoes YouTube’s, focusing on content volume before establishing compensation mechanisms.