The rapid growth in AI-driven projects has sparked a surge in datacenter constructions. However, this expansion faces strong opposition from communities concerned about their local impact. The Datacloud Global Congress in Cannes this week addressed these challenges.

Microsoft’s VP of Cloud Operations, Val Walsh, expressed frustration at the disconnect between public perception and the essential nature of datacenters for digital life. Many fail to recognize their essential role, much like existing utilities such as water.

Emma Fryer of CyrusOne emphasized the need to dispel myths about datacenters, explaining they are crucial for sustaining modern digital life. However, a focus on such infrastructure’s role in AI development can exacerbate public fears of AI’s implications.

The solution, proposed by thought leaders like Garry Connolly, is to perceive datacenter operations like basic utilities. Yet, translating this vision into community acceptance remains a hurdle. Building awareness and aligning with governmental policies are seen as key steps in reshaping public opinion.

Amidst debates, the industry’s leaders argue for more strategic partnerships and public education to foster better understanding and acceptance of datacenters as vital infrastructure supporting both current and future technological advancements.