Logitech’s CEO has expressed skepticism about the current trend of integrating AI into consumer gadgets, describing many such devices as solutions in search of problems. In a recent interview, Logitech’s head stated that while AI can be immensely beneficial, not every application of AI is justified. The company itself offers products like an AI-enhanced mouse, which demonstrates their balanced approach to incorporating AI where it may actually contribute to user experience. During the discussion, other companies were called out for embedding AI in products unnecessarily, suggesting a more pragmatic approach towards AI innovation is needed. Nevertheless, Logitech is open to exploring AI for enhancing productivity and is even entertaining the notion of having AI contribute at the board level. As AI technology evolves, Logitech believes it should be applied judiciously rather than gratuitously.