At Computex, Shawn Chang from ASUS stated the company aims to improve its position as the fifth largest PC-maker globally by focusing on business consumers. ASUS plans to entice business buyers with robust and long-lasting products, including PCs equipped with dual sockets for memory and SSDs that ensure upgradability over five to seven years.

Notable features include reinforced USB ports to prevent motherboard damage, Trusted Platform Modules, and BIOS updates for five years. ASUS is also integrating on-device AI tools like ‘ExpertMeet’ for meetings and ‘AI Search’ for data indexing, available at no extra cost.

ASUS plans to offer these AI features on SMB-targeted PCs to boost productivity without the extra subscription fees. Shawn Chang noted, “A $30 subscription per employee is a burden for small businesses,” suggesting free AI as an attractive alternative.

However, for larger enterprises wary of data privacy, ASUS offers the flexibility of AI-free devices. Chang highlighted that while AI is in demand, its application in many businesses remains unclear. ASUS’s approach allows buyers to explore AI at their own pace without upfront costs.

ASUS’s new AI-powered PC range, announced at Computex, includes AMD-driven laptops, desktops, and mini-PCs, alongside Intel and Qualcomm options. Chang emphasized ASUS’s ability to transition from successful gaming to business markets, drawing from its history of innovation in gaming laptops.