Expect rising PC costs as manufacturers prioritize AI-related chip production, diminishing availability for consumer tech. Industry experts observe initial inventory held prices stable in Europe, but anticipate increases as supplies wane—particularly impacting the UK laptop and desktop segments.

Memory prices have significantly surged, with spikes reported by research firms. DRAM and NAND prices continue to climb, aggravating supply constraints and affecting available configurations.

Production for AI infrastructure takes precedence, causing manufacturers to shift resources from consumer-grade components to those needed for machine learning workloads, according to a leading analyst. While new facilities are in development, relief will be years away.

The scarcity presents challenges: major PC brands might source components from unconventional suppliers. Challenges extend beyond PCs, impacting smartphone sectors. Experts warn of price increases and limited options across tech segments.

With tech supply strained due to AI-driven demands, sectors from smartphones to servers face the impact. Consumers may bear the increased costs, whether directly engaged in AI or not.