The cost of AI-enhanced PCs and the absence of compelling applications are causing hesitation among businesses looking to update aging systems before Windows 10 support ends. According to a Gartner analyst, companies are wary of paying premium prices without clear advantages. Dell and HP acknowledge a slower-than-expected shift to new PCs, especially given looming Windows 10 expiration. AI PCs potentially cost 5-15% more than traditional models, with IDC forecasting significant growth. However, buyer uncertainty remains high. Gartner notes businesses await a robust AI platform for future-proofing, amid budget constraints and Windows 11 considerations. As Windows 10 support ends and AI features become the norm, a pricing evolution is anticipated by 2025.