In collaboration with the China Mobile Group Research Institute, ZTE Corporation has launched a pioneering AI-driven 5G personalized service, dubbed the ‘User-Centric Intelligent Network Service Solution’, at China Mobile Anhui. This innovation allows users to effortlessly tailor their data plans through simple voice commands. Targeting scenarios like live streaming and cloud gaming, it automatically adapts network resources, offering an unparalleled user experience previously exclusive to private networks. The solution integrates deeply with 5G capabilities, employing an AI Agent that bridges user intent with real-time network adjustments. This capability is achieved by leveraging a cloud-native architecture, which supports seamless deployment and expansion. By transforming the atomic elements of 5G into accessible service units, the service sets the stage for a novel business model known as ‘Experience as a Service’. Industry experts highlight the potential of this solution to revolutionize 5G offerings, aligning user needs with operator goals for enhanced engagement and revenue.